Sharetec is elated to announce the 2026 Sharetec Users Conference in Denver, CO, from September 20-23, 2026! It will be a jam-packed conference filled with educational breakouts, informational general sessions, insightful roundtables, and networking opportunities galore, and so much more. We cannot wait to see you there!
AI in community banking is no longer simply a technology question; it is an organizational question. In this keynote, Craig McLaughlin will show how credit unions can use AI to strengthen, not replace, the “people helping people” mission by creating more relevant, personalized digital experiences.
The platforms exist. The vendors are abundant. The roadmaps are already on the strategic plan. What is missing inside most credit unions is the operating model that lets AI translate into deposit growth, member engagement, and competitive separation.
This session frames the three phases of AI adoption from Add to Reset, examines why incumbent institutions are structurally disadvantaged, outlines the structural shifts that close the gap, and gives leaders a practical 90-day starting point for resetting the DNA of the institution around AI-native growth.
Craig McLaughlin is the CEO of Finalytics.ai and a veteran digital strategist with more than two decades of experience helping financial institutions translate strategy into measurable growth. He founded Extractable in 1999, building it into a nationally recognized digital strategy consultancy that worked with Visa, Charles Schwab, Wells Fargo, and leading credit unions across the country.
In 2021, Craig launched Finalytics.ai to address the execution gap he had watched for two decades: financial institutions investing heavily in digital platforms, analytics, and marketing tools, yet still delivering generic experiences. Finalytics unifies anonymous and authenticated behavioral signals to deliver segment-of-one personalization across websites, applications, and online banking without ripping out existing infrastructure.
Craig holds a BSBA from the University of San Diego and an MS in Information Systems from Hawaii Pacific University.
We will be staying at the luxurious Hyatt Regency Denver at Colorado Convention Center, located at 650 15th Street, Denver, CO, 80202. With 1,100 rooms, on-site dining, a 24/7 fitness center, indoor pool, outdoor hot tub, and city or mountain views to top it off, you surely will not be disappointed. Room rate is $279/night. The hotel block will fill up fast, so we recommend booking right away. Last day to book is September 1st, 2026.
