Most Credit Unions have come to realize the difficulties of maintaining vital employee/member relationships, and the importance of sharpening their competitive edge. After all, no Credit Union wants to be perceived as “off target” to their members as they strive to increase business and rise above the competition.
For those Credit Unions who truly want to “hit the mark” with their members, Sharetec’s Target Marketing Solution offers an extremely powerful tool. This solution enables Credit Unions to deliver tailored messages to their members by analyzing every one of their transactions. By doing so, it pinpoints a member’s activities, hobbies, life events and financial product mix, allowing for a personalized online customer experience. Every transaction is assigned a tag called a Key Lifestyle Indicator (KLI); and based upon the member’s uniquely defined combination of KLIs, he or she is offered a selection of qualified Credit Union products that match those specific needs and interests.
Such highly personalized target marketing is quickly becoming the “norm” in our modern online banking world—which is why so many Credit Unions have opted to take advantage of Sharetec’s Target Marketing Solution. Perhaps it’s time for your Credit Union to take precise aim at your business challenges and your members’ diverse needs so you can reach a new level of success in 2017!