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target marketingGBS

Highly personalized target marketing is quickly becoming the “norm” in our modern online banking world—which is why so many Credit Unions have opted to take advantage of Sharetec’s Target Marketing solution.

Most Credit Unions know all too well the difficulties of maintaining vital employee/member relationships, and the importance of sharpening their competitive edge. After all, no Credit Union wants to be perceived as “off target” to their members as they strive to increase business and rise above the competition. Therefore, many wishing to “hit the mark” with their members have discovered that Sharetec’s Target Marketing solution can be an extremely powerful tool. This solution enables Credit Unions to deliver tailored messages to their members by analyzing every one of their transactions. By doing so, it pinpoints a member’s activities, hobbies, life events and financial product mix, allowing for a personalized online customer experience. Every transaction is assigned a tag called a Key Lifestyle Indicator (KLI); and based upon the member’s uniquely defined combination of KLIs, he or she is offered a selection of qualified Credit Union products that match those specific needs and interests.

Perhaps it’s time for your Credit Union to take precise aim at your business challenges and your members’ diverse needs so you can reach a new level of success in 2019! 

We pride ourselves on honoring our customers, and our continued commitment is to provide our credit unions with the personal, prompt and professional service they deserve. Thank you to our customers for another great year!

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members first

With Sharetec’s eNotices module, members receive their information faster than they would through traditional mail, providing them easy access to notices, letters and other correspondence related to their account. Members “First” Community Credit Union saves big money on postage expenses, as well as additional savings from envelopes, paper, ink, folding, and staff time.

Average monthly savings from eNotices:

Postage $700.00
Envelopes $ 86.00
Paper $ 9.00
Staff (saves 45 min./day) $180.00
TOTAL $975.00 x 12 = $11,700.00 Annual Savings

To read more about Members "First" Community Credit Union and their success with Sharetec's eNotices, click here.

members first

Sharetec’s Tiered Courtesy Pay feature gives credit unions more flexibility in helping their members when it comes to overdrafts while allowing them to setup granular risk-based fee structures. Members who frequently overdraw their accounts pose a higher risk to the credit union, and thus should pay a higher fee then those members who occasionally overdraw their accounts.


Teri McEwen, CEO of Members "First" Community Credit Union, remarks, “We have offered traditional courtesy pay for awhile, but when we switched to Sharetec’s Tiered Courtesy Pay, our income increased by 11% and members love the flexibility of the program.”

With Tiered Courtesy Pay, members receive free or discounted overdrafts at first, then the fee gradually increases the more the member uses the service. The end result of implementing a Tiered Courtesy Pay feature is a fee structure that is fair to both the credit union and the member.

To read the full case study, click here.

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As we begin the New Year, we would like to offer our sincere wishes for all the best to you in the months ahead. Rest assured that Sharetec will remain committed to offering its robust and far-reaching core data processing solution, along with excellence in service and support, to ensure optimal success for our Credit Union clients. May 2019 bring abundant health, happiness and prosperity!